Large National Agency (LNA) – Retail
The LNA agency client roster was not diversified – needing broad awareness of their value proposition across a spectrum of industries.
Linkergy worked w/ LNA agency to augment their multi-touchpoint expertise, with qualitative insights by key retail vertical (travel, home, consumer goods…) to create a customizable presentation on a prospect’s path to purchase.
Through a highly customizable sales platform, the first lead generation program yielded 17 new business meetings – a 17% response rate. Several of these led to RFPs and project assignments.
Emerging Health Care Agency (HCA)
The HCA agency was a new division of an agency focused on providing customizable content marketing solutions to engage customers. The HCA division looked to launch and create awareness with the highly competitive biopharmaceutical industry.
Linkergy worked w/ the HCA to leverage the agency’s expertise in translating patient journey’s into more effective engagement solutions of value to biopharma brands; including both HCP and patient insights into how to engage them in a highly regulated market.
Linkergy helped the HCA create an evolving sales platform that over 3 years has generated over a 27% response rate in meetings, and a ROI of 3x revenue in new business.
Non-Profit Healthcare Foundation (NPHF)
The organization was unknown in the US and needed to establish the brand, drive awareness, create relationships with the US biopharma and medical device industries, and build demand for both the awards competition and annual educational program.
Linkergy positioned the brand to appeal to the US market, engaging C-suite, Medical Affairs, R&D, Marketing, and Public relations executives. Developed pricing model, communication materials and sales campaign strategy for launch and year on year expansion.
The Linkergy campaign was the primary revenue generation tool, gaining the participation of the industry’s leading pharma companies including Pfizer, Merck, BMS and dozens more. Over 5 years Linkergy generated over 2 million dollars in revenues for the program, awareness with over 2000 individuals at 50+ companies, and participation from all major players.