NEW BUSINESS DEVELOPMENT IN ACTION.
These case studies reflect our success in generating strategies to better position our clients businesses, as well as the leads that filled their pipelines.
Health & Wellness Agency (HWA)
HWA was looking to bring their revised positioning and vision to life through a new business strategy and lead generation program. We developed the strategy for short-, mid- and long-term business development, including a unique sales platform concept. HWA created a proprietary sales platform to support their positioning and leveraged it to attract new clients and expand their business with current ones. The communications package has been enthusiastically received across several categories, and the ongoing lead generation program has produced a 30% response rate during the current economic downturn. Given its success, HWA has extended the program to broaden their reach with prospective clients.
Large National Agency (LNA)
The objective of LNA was to create broad awareness of their value proposition across a spectrum of industries. Through a highly customizable sales platform, the first lead generation program yielded 17 new business meetings – for a 17% response rate – from late 2007 through 2008. Several of these led to RFPs and project assignments. The platform was ultimately expanded into an ongoing tool that strongly differentiated the agency, and in 2009 the program is being extended to target new verticals.
Event Marketing Firm (EMF)
EMF retained Linkergy to create a marketing and sales strategy in order to reposition the firm in the minds of prospects and allow it to penetrate new industries. The resulting plan strengthened the firm's positioning, created new messaging for all media, repackaged their services and created a highly differentiated sales platform. The program generated significant awareness with 35 highly targeted ideal prospects across several industries within the first four months, and is ongoing in 2009.
Pharmaceutical Analytics Firm (PAF)
The CEO of PAF initiated a program to gather industry intelligence and create a strong messaging platform for sales to pharmaceutical companies. Linkergy created a new business strategy including the sales platform, messaging and collateral materials. The strategy was implemented through an industry conference and a comprehensive prospect outreach program, leading to six highly qualified new business meetings in four months, two of which converted to RFPs (requests for proposal).
Non-Profit Healthcare Foundation (NPHF)
NPHF retains Linkergy as their outsourced marketing and sales department. Their goals are to create awareness and support for the foundation through sponsorship and entries to an annual healthcare industry awards competition. Since launching the U.S. program of this global initiative, Linkergy generated over $1.0 million in revenues in 2007 and 2008 by increasing the number of entries from the top biopharmaceutical companies, as well as securing key sponsors. In 2009 we expect to increase entries, attendance and sponsorship of the event, and prepare for hosting the 2010 International Prix Galien.
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