Category Archive for ‘Women in Business’


Must-Do Tune Ups for Agency New Business Success

Attending agency conferences and network group meetings always provides great insight into the challenges agencies face. And the topic of growth – and business development – is always a core focus. It’s a deeply frustrating and subjective area, so we

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5 Essential Resources for Your Agency New Business Foundation

BUILDING THE FOUNDATION FOR AGENCY GROWTH:  5 CORE RESOURCES In the continuing quest to help agencies create proactive new business programs, here is Essential #6 of the 7 Essentials to Accelerate Agency Growth.  (For a summary of all 7 click

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Do You Have the Right People Getting You First New Business Meetings?

Sales, cold calls, warm calls – whichever – require the strengths that a woman brings to the table. When selling a business service (like an advertising agency’s marketing capabilities), the success of winning over a prospect is based on the

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