Stakeholder Mapping: An Example

personStake Holder

arrowDrivers

bookInsight Resources

stopRoad Blocks

Chief Marketing Officer
P&L data revenue HBR/Forbes/Trade press Won’t accept phone calls
Brand Manager
  • Shape of market
  • Competitive difference
  • Creative awards

  • Trade Press
  • Industry Event

Window Shoppers
Procurement

Savings

Gatekeeper
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